It has always an interest of ours from the start to try to emulate the magic of the film format and look and what impression it causes on the audience. Although in the beginning some works were done on film instead of digtal video, many projects were tackled and produced with the latter format by reasons of client budget constraints and the project itself, but the difference with the film format kept on being valued as such, taking away the magic the audiences recognize when watching film.

We then began the hard and pioneering journey of "making video look like film".